Indiana Association for Community Economic Development

Unsung Indy
an opportunity to promote your neighborhood

Dear Neighborhood Leaders:

The deadline to apply for your neighborhood to be considered part of Unsung Indy has been extended. If you submit your materials to IACED by the start of business on June 16, 2008 your application will be considered. Thank you to all those neighborhood leaders who have called and expressed interest. Please continue to share the application materials with your friends and neighborhood colleagues.

The Indiana Association for Community Economic Development (IACED) is excited to partner with the Local Initiatives Support Corporation (LISC) to tell the story of unsung Indianapolis. Unsung Indy is a brand awareness campaign designed to promote all the great things neighbors know about living in urban Indianapolis. If you want to promote the great things about your neighborhood, review and complete the Unsung Indy application package.

The goal of Unsung Indy is to use the rich diversity of Indianapolis' neighborhoods to present a highly-visible and finely-crafted case for the merits of city living and to pave the way for successful marketing of individual neighborhoods and projects.

Indianapolis is a city of neighborhoods. Unsung Indy is an effort to celebrate the unique variety of the collective whole. Each neighborhood has its niche, and each falls under the Unsung Indy banner. The Unsung Indy campaign will initially feature a diverse sampling of the city's neighborhoods.

Unsung Indy is about promoting the following major themes of city living.
* Distinctive homes and buildings
* Community and interesting neighbors
* Reduced stress and more leisure active lifestyle
* Rich cultural life
* Investment potential

The Unsung Indy initiative will select 3 to 5 neighborhoods to pilot in 2008. The selected neighborhoods will use the Unsung Indy creative customized to tell the unique stories of your community. All selected neighborhoods will need to provide a $1,500 cash match.

If you are interested in using the Unsung Indy brand, please help us develop the message for your neighborhood by completing the application worksheet. You can email me at afraizer@iaced.org to rerquest the complete application package.

I encourage you to work with other organizations to obtain information and complete the worksheet. This worksheet is an important first step in selecting the neighborhoods to represent Unsung Indy. The worksheet asks lots of questions, but you will not necessarily answer them all. You can email, mail or fax (920-2310) the worksheet to me at afraizer@iaced.org or call 920-2300. If you have any questions, do not hesitate to call.

Regards,
Andy

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Andy Fraizer
Executive Director
Indiana Association for Community Economic Development (IACED)
2105 North Meridian Street, Suite 102
Indianapolis, IN 46202

email: afraizer@iaced.org
phone: 317-920-2300