Keep Indianapolis Beautiful

My Tree and Me

Keep Indianapolis Beautiful Partners with 32 Area Retailers to Give All Indy Area Residents $20 Off of the Purchase of a Tree

The “My Tree and Me” campaign kicks off on Arbor Day with a massive coupon distribution

Keep Indianapolis Beautiful, Inc. (KIB) knows what friends we have in trees. That is why KIB has partnered with 32 area tree retailers to launch the “My Tree and Me” campaign, an innovative coupon campaign designed to promote and encourage residential tree planting in Indianapolis.

The campaign, which touts trees as “friends,” kicks off on Arbor Day, April 25th, and features a $20 coupon that can be used towards the purchase of a tree at participating tree retailers. Consumers must buy a tree of 1” caliper or larger and must have a Central Indiana address where the tree will be planted. There is no limit to the number of trees homeowners can purchase, but there must be a coupon presented for each tree purchased. Coupons and a complete list of retailers can be downloaded at www.mytreeandme.org. Hard copies of the coupon will be distributed this Friday at the Indy Free Tree giveaway at noon on Monument Circle, and also, on Saturday at the Earth Day festival downtown. To join this effort, go to www.mytreeandme.org for a digital version of the coupon that can be sent via email.

The “My Tree and Me” campaign is the next phase of the ongoing “NeighborWoods” initiative to increase tree canopy by planting 100,000 large trees in Indianapolis by 2017. More than 6,000 trees have already been planted by Keep Indianapolis Beautiful, Inc. and the City of Indianapolis in public places, parks, and neighborhoods since the program’s inception in 2007.

Keep Indianapolis Beautiful, Inc. is a nonprofit organization dedicated to uniting people to beautify the city, improve the environment, and foster community pride.

For more information:
Contact David Forsell, 223-5183, dforsell@kibi.org
visit www.kibi.org
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